Welcome home, lovies
.....hooray! You found us. We hope you feel at home in the little world of haden. Here we celebrate the old, the new, the odd, and the funky. The biggest compliment we've ever received is being told we have 'cool grandma energy' and we hope you see the charm in that all the same.
Our Mission
We believe life should be, feel, and remain charming (to each our own definition). Dressing for youself and not the current zeitgeist is what keeps us feeling authentic and grounded within one's sense of self. Consider us a safe haven from micro-trendy capitalism.
The Inspiration
Haden is derived from Kiley's maternal maiden name: Hadenfeldt. When thinking about what to name her business, she knew she wanted something that conveyed a welcoming warmth; And when she thought of that feeling, it only made sense to pay tribute to her loving grandparents she had the privilege of learning from over the years.
Grandma's house was always a haven for Kiley as a child, and its her goal to create a similar sense of belonging for those who are excited about finding their style and transcending trends. She also knows that sometimes boutique shopping can feel intimidating, and those dressing room mirrors can become fun-house mirrors with the blink of an eye. House of Haden is a low-pressure zone, please come as you are and stay awhile.
The Goal
With the dominance of fast fashion and big name brands in the market place, House of Haden hopes to be a destination to shop the unknown designers, brands and artists just beginning their journey. We want specialize in highlightin small to mid-level creatives from all over the globe. There is so much creativity in the world, and we want to a part in nurturing these businesses. Move aside Amazon!
Meet Kiley
Kiley has always loved the way unique and personalized designs can transform the world around you, whether that be physically or emotionally. Growing up in a rural community in Nebraska sparked a curiosity to seek out design beyond the comforts of home. While she has a fondness for simple & homie interiors, she finds the most inspiration from worldly designs and is always seeking knew knowledge and inspiration from other cultures.
In the May of 2020, she obtained a bachelor’s degree from the University of Nebraska’s Textiles, Fashion, and Merchandising department. She went on to work with a variety of boutique businesses including home decor, event planning and floral design, but her education didn't stop there. After working in the field for a couple of years, she sprouted a curiosity for interiors. With her new found interest, she elected to begin working towards a Certificate of Interior Design from the New York School of Interior Design.